Hi, I’m Rick.
I’ve spent more than 25 years working in marketing, product development, education, and creative production.
Along the way, I’ve helped bring products to market, build brands, lead marketing teams, develop training programs, and produce everything from websites and advertising campaigns to videos and photography.
I’ve always enjoyed both sides of the work: understanding what a business needs and then rolling up my sleeves to help make it happen.
These days, I’m leading marketing, building businesses with my wife, and continually finding new things to learn, experiment with, and create.
Welcome to my little corner of the internet.
A few things I’ve worked on.
My career has taken me across industries, disciplines, and some pretty interesting projects.
Sometimes I’ve led the strategy. Sometimes I’ve developed the product, written the copy, built the website, or picked up the camera. Often, it’s been a combination of all of those things.
Video Production & Creative Work
A selection of videos, photography, campaigns, and creative projects produced over the past decade. Roles have included creative development, directing, camera operation, editing, and production.
More on Vimeo ↗︎
dotFIT
Marketing leadership for a science-based fitness and nutrition company. Work includes brand positioning, product marketing, campaigns, digital experiences, photography, video, and copywriting.
SoulStrength Fit / Kelly Wenner
A faith-based fitness and education business built with my wife, Kelly. Work spans brand development, digital products, websites, subscription experiences, video production, marketing, publishing, and children’s educational content.
Project Y
Brand positioning, messaging, and website development for a men’s health business.
Scosche / Fitness Technology
Work across product development, commercialization, sales support, consumer education, and marketing for fitness technology products, including the Rhythm heart rate monitor.
Read the story →
Rebel Labs / Run Right with Carl Lewis
Fitness education and video production work involving running instruction, programming, scripts, and on-set creative direction.
Training & Education
A selection of professional education projects, including curriculum and training development for organizations such as PTA Global, Castle Works, Crunch, and other fitness industry partners.
FitBiz Toolbox
A comprehensive business and marketing education program for fitness professionals, developed to make concepts such as positioning, marketing strategy, sales, customer experience, and business operations practical and understandable.
Visit FitBiz Toolbox ↗︎I’ve worn a lot of hats. That’s been a good thing.
My professional background doesn’t fit neatly into a single job title.
I’ve worked in marketing leadership, product development, education, business development, and creative production. And I’ve learned something valuable from each.
Earlier in my career, I spent years developing educational programs and training fitness professionals. That experience shaped the way I approach communication: understand your audience, simplify what matters, and make information useful.
I also had the opportunity to work with some interesting technology, including the early bodybugg wearable fitness platform and later fitness products at Scosche.
Those experiences took me well beyond traditional marketing, into product development, engineering discussions, retail partnerships, consumer education, and the challenge of bringing new products to market.
Today, as VP of Marketing at dotFIT, I bring those experiences together while continuing to build businesses and creative projects of my own.
The common thread has always been curiosity, problem-solving, and a willingness to get involved in the actual work.
MBA, California Lutheran University · BS in Exercise Science, Rowan University
Good work starts with understanding the problem.
I love great photography, thoughtful design, compelling video, and a well-written message.
But before deciding what to create, I want to understand the business, the audience, and what we’re actually trying to achieve.
Who are we trying to reach? What matters to them? What do they need to understand? What would make them take the next step?
Those questions inform the strategy. And the strategy should inform the work.
I also believe there’s tremendous value in knowing how to execute an idea yourself. Not because you should do everything yourself, but because understanding how things get made helps you make better decisions about what should be made in the first place.
I’ve never been particularly interested in choosing between strategy and creativity.
I like both.
There’s more to life than marketing.
I’m a husband and dad to three daughters. Family is a big part of my life, and I’m happiest when we’re all together.
I’ve always enjoyed fitness and being active. I also love cooking, experimenting on the grill, photography, and video.
And I genuinely enjoy making things, even when nobody’s paying me to do it.
I’m often experimenting with a new camera technique, trying to get a better shot, learning a new tool, or coming up with an idea for something that might be fun to create.
Some of those experiments turn into useful professional skills.
Others are just fun.
I’m good with both.
Say hello.
I always enjoy connecting with interesting people, exchanging ideas, and hearing about what others are building.
Whether we’ve worked together before, have a project in mind, or just want to connect, I’d be happy to hear from you.