Home – Rick Wenner

YOU NEED CONTENT. LET’S MAKE IT WORTH SEEING.

VIDEO · WEBSITES · DIGITAL CONTENT

SEE THE WORK THINK I COULD HELP?

HOW I WORK

Great content starts before we make it.

I make great content. But great execution only matters if we’re making the right thing.

So before we start, I spend time understanding what you’re trying to accomplish, who we’re trying to reach and what we want them to think, feel or do.

That little bit of thinking up front shapes the idea, the message and the execution — and gives the work a much better chance of actually working.

Then we make something worth seeing.

SELECTED WORK

Some things I’ve helped build.

Brand work, campaigns, product stories, education, websites, content and more. The work changes. The job is usually the same: make something useful, make it clear and get it into the world.

Kelly Wenner platform showing books, podcast, programs, kids content, social media and audience growth — **Kelly Wenner**Books, podcast, programs, kids + platform growth

dotFIT GLP-1 marketing campaign across digital devices — **dotFIT**Campaign + digital experience

Project Y website and ecommerce experience — **Project Y**Brand + website

Rebel Labs Run Right with Carl Lewis training video project — **Rebel Labs / Run Right with Carl Lewis**Programming · Scriptwriting · Subject Matter Expertise · On-Set Direction

FitBiz Toolbox Sales and Marketing Academy, curriculum, testimonials and educational content — **FitBiz Toolbox**Built the brand and curriculum behind business, sales and marketing education introduced to thousands of fitness professionals across hundreds of organizations.

Marketing work across email, ecommerce, social and digital experiences — **Marketing in the real world**Email, ads, ecommerce + digital content

What I can help you build.

Strategy + Creative

Positioning, messaging, concepts and creative direction.

Video

Concept development, creative direction, production and post-production.

Digital Content

Courses, education, campaigns and content ecosystems.

Websites

Strategy, messaging, design and development.

Website work displayed across multiple screens — Websites + digital experiences

Education and training content across video, mobile and course platforms — Education + training

Video, social, podcast and content distribution examples — Content + distribution

WHAT CLIENTS SAY

“From day one, the process was incredibly easy. Rick helped me dial in exactly what I needed instead of guessing, and the final product was better than I imagined.”

“Rick got us thinking like the customer instead of just checking boxes. That shift changed how we approached the entire project — and the final result just felt right.”

“Rick became part of the team without bringing a huge team along with him. He asked the right questions, kept the process simple, and brought in only what the project actually needed.”

“From the first conversation, it was clear this wasn’t a one-size-fits-all approach. Rick pushed us to think like the customer at every step, and what we ended up with was exactly what we needed.”

1 / 4

About Rick

Marketing first. A lot of tools after that.

I’ve spent decades working across marketing, product development, brand, education, advertising and content—much of it in fitness, wellness and consumer products.

I’ve led marketing and product work from inside companies, built education used across the fitness industry, worked with sales teams and retailers, produced content and campaigns, and taught business and marketing from the stage.

That mix is probably why I’m most comfortable when the assignment isn’t neatly defined yet.

Based in Southern California. MBA. Marketing leader, builder, occasional outside collaborator.

CURRENTLY

A few things I have my hands in.

dotFIT

VP, Marketing & Communications. Leading marketing across a nutrition and supplement business built largely around partnerships with fitness organizations and professionals — spanning brand, digital, campaigns, education, product launches and a major website rebuild.

SoulStrength Fit

Co-Founder. Building a faith + fitness business across digital programs, memberships, publishing, content, advertising and ecommerce.

FitBiz Toolbox

Founder. Created business, sales and marketing education used across the fitness industry, including a one-page marketing strategy framework introduced to thousands of fitness professionals and businesses.

Kelly Wenner

Creative + marketing partner. Helping build the platform behind the books, podcast, digital products and content — alongside my favorite collaborator.

Work with me

Think I could be helpful?

I like interesting problems and good people. Every now and then, I take on a new project when both show up at the same time.

If you’re working on something substantial and think my mix of marketing, creative and execution could be useful, tell me about it.

Tell me what you’re working on