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Why Price Is Never the Real Objection

Value / Rick Wenner

What Amazon Prime shows about how people judge price.

Why Price Is Never the Real Objection Read More »

About

Rick Wenner is a marketing strategist and creative operator who helps brands clarify positioning, sharpen messaging, and build marketing systems that actually move the business forward.

His work sits at the intersection of strategy and execution — helping companies translate ideas into campaigns, websites, and digital content that are aligned and built to perform.

Rick currently serves as Vice President of Marketing & Communications at dotFIT, where he leads brand and marketing initiatives across digital content, campaign strategy, and platform development. His work also spans brands including Project Y and SoulStrength Fit, across DTC, education, and performance-driven consumer markets.

Rather than treating strategy and content as separate disciplines, his work focuses on aligning positioning, messaging, and execution so marketing works as a system.

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rick@rickwenner.co

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