Value

Why Price Is Never the Real Objection In 2005 Amazon launched Prime for $79 a year. One benefit. Free two-day shipping on eligible items. That was it. In 2014 they raised the price to $99. Membership grew. In 2018 they raised it to $119. Membership grew. Today Prime costs $139 a year. Over 220 million […]

There is a street performer named Will. He collected about $100 an hour playing guitar in public. Not because he was the best guitarist on the block. There are thousands of extraordinary guitarists in the world who will never make $100 an hour doing anything. Will’s music was good. That is not why people stopped.