Websites
YOU NEED A WEBSITE. LET’S MAKE IT WORTH THE VISIT.
Before the build
Start with what the site needs to say.
A good website makes it easy for the right person to understand what you do, why it matters, and what to do next.
That starts before design.
I begin with the business — who you’re trying to reach, what they need to understand, and what the site needs to accomplish.
That thinking shapes the page structure, the message, the copy, and eventually the design and build.
The goal is a site that looks good because it’s clear — not instead of being clear.
What you get
The thinking, the words, and the build.
I can help shape the strategy, write the site, design the experience, and carry it through development and launch.
Strategy + customer journey
Who’s coming to the site, what they need to understand, and the path from first visit to the next step.
Messaging + copy
Clear positioning, page structure, headlines, and copy written around the questions your customer actually needs answered.
Design
Clean, on-brand pages built around the real content — not placeholder text that gets figured out later.
Build
WordPress development that is responsive, fast, and set up so your team can make normal updates without rebuilding the site.
Conversion
Clear calls to action, forms, booking, email capture, and next steps placed where they make sense in the customer journey.
Content + launch
Video, photography direction, basic search setup, testing, and the final details needed to get the site live.
How it works
Start with the message. Then build around it.
Some projects are focused landing pages. Others are full website rebuilds. The process stays the same — get clear on the business and message first, then design and build the right site around it.
- 01
Discovery
Goals, audience, offer, and what the site needs to accomplish for the business.
- 02
Messaging
Page structure, positioning, and copy get developed before the visual design is locked in.
- 03
Design
The key pages are designed with the real words and customer journey already in place.
- 04
Build
The site is developed, tested across screen sizes, and set up for the way your team needs to use it.
- 05
Launch
Final testing, redirects, forms, analytics, and handoff before the site goes live.
The difference
The copy and the design are part of the same job.
I don’t treat messaging as something that gets dropped into the site after the design is finished.
The positioning, page structure, copy, and visual hierarchy are developed together so the site is built around what the customer actually needs to understand.
Then I carry that thinking into the build.
Selected website work
Websites built around the business.
Project Y
Brand strategy, messaging, and website redevelopment that shifted the experience from founder-led communication to a clearer customer-facing buying journey.
FitBiz Toolbox
Website strategy, messaging, and build for a continuing-education business helping fitness professionals learn marketing, sales, and business fundamentals.
SoulStrength Fit
Website strategy, messaging, and build for a membership business combining fitness programs, coaching, books, lead generation, and recurring subscriptions.
FAQ
A few things people usually want to know.
Do you write the website copy?
Yes. Rick works on the strategy, messaging, page structure, and copy as part of the website project, so the words and design are built around the same business goals.
Do you design and build the website too?
Yes. Projects can include strategy, messaging, copy, design, and build rather than handing each stage to a different team.
Do I need to have all of my messaging figured out first?
No. Rick starts with the business, the audience, what they need to understand, and what the site needs to accomplish. That thinking then shapes the page structure, copy, design, and build.
Can you redesign an existing website rather than start from scratch?
Yes. Rick can work from an existing site, keep what is useful, and rethink the message, structure, customer journey, or design where needed.
Do you only build websites for fitness companies?
No. Rick has built and developed website strategy and messaging for fitness, wellness, education, consumer, and direct-to-consumer businesses, including Project Y, FitBiz Toolbox, and SoulStrength Fit.
Start here
Need a website? Start with what it needs to do.
Send me the current site if you have one, what you’re trying to accomplish, and who you’re trying to reach. I’ll help you figure out the right place to start.