About
Marketing first.
Then the tools the work calls for.
Twenty-six years across marketing, product, brand, education, video, and content — mostly in fitness, wellness, and consumer products.
I’ve led the work from inside companies and built it from the outside.
The short version
From the gym floor to the VP chair, with a camera most of the way.
I started as a trainer and fitness manager, then spent years teaching trainers across the country and building curriculum at 24 Hour Fitness.
I was on the day-one team for bodybugg, one of the first consumer wearables, and later ran category strategy for fitness wearables at Scosche in the years before everyone had one on their wrist.
Since then, I’ve built certification programs that have trained more than 30,000 fitness professionals, run operations for a multi-location boutique studio, and produced video, websites, podcasts, books, and marketing campaigns.
Today I’m VP of Marketing and Communications at dotFIT and take on select outside projects.
That mix is why I’m most comfortable when the assignment doesn’t fit neatly into one box.
Along the way
A few stops that shaped the work.
Top trainer, fitness manager, national trainer education, and curriculum development coordinator.
Day-one team member, on-site product expert at The Biggest Loser, and lead on the iPhone app in the early App Store years.
Category manager for health and fitness wearables. CES panelist in 2012 and 2013.
Certification curriculum, sales training, brand strategy, websites, video, and marketing work for brands across the industry.
Started with a certification program in 2017. Today I’m VP of Marketing and Communications.
Founder. Business, sales, and marketing education built for fitness professionals.
How the work gets done
Hands-on when it should be. Scaled when it needs to be.
I stay close to the work — strategy, messaging, websites, video, and curriculum — rather than passing each piece through layers of people.
When a project needs more, I bring in trusted production and creative partners around it.
The team scales to the job, while the thinking stays connected from start to finish.
Background
Work together
Got a problem worth solving?
I like projects that need both thinking and making. Tell me what you’re working on.