YOU NEED VIDEO. LET’S MAKE IT WORTH SEEING.
From product launches and brand films to certification programs and customer education, I create video that earns its keep.
Before the shoot
Great video starts before the camera.
You may already know exactly what you want to make. Or you may simply know you need a video.
Either way, I start with the business: what you’re trying to accomplish, who needs to see it, and what they need to understand.
That thinking helps shape the concept, message, script and production plan before the cameras roll.
Then we make it well.
What I make
Video for the ways businesses actually communicate.
Some projects need to explain. Some need to sell. Some need to teach, launch, introduce or build trust. The production changes with the job.
Brand + campaign video
Brand films, launch videos and campaign creative built around a clear idea and message.
Product video
Product stories, demonstrations and explainers that make the value easier to understand.
Education + training
Course modules, certification programs, sales training and customer education designed to make complex information clear and watchable. See curriculum development.
Interviews + testimonials
Customers, experts and executives on camera, with direction that helps people feel comfortable and sound like themselves.
Podcasts + series
Video podcasts and episodic content, from developing the format through shooting, editing and an ongoing production schedule.
Social content
Short-form video created on its own or built from larger productions, with versions designed for the places people will actually watch it.
Production
The production should fit the project.
Not every video needs a big crew. And some absolutely do.
I scale the production around what we’re making, keeping smaller projects lean and bringing in additional crew, equipment and specialists when the idea calls for it.
Small crew. Fast-moving. Well planned.
Ideal for interviews, executive messages, educational content, podcasts, on-location shoots and projects where a smaller footprint makes sense.
Crew, studio and specialized production.
For larger projects, I build the team around the job, including a director of photography, lighting and audio crew, studio or location production, cinema camera packages, motion-control equipment and other specialized resources when needed.
How it works
From idea to finished video.
- 01
Brief
We get clear on what you’re making, who it’s for, what it needs to accomplish and where it will be used.
- 02
Concept + script
We develop the idea, message and words before the production starts.
- 03
Pre-production
Locations, talent, shot lists, crew, equipment and schedule: everything needed to make the shoot run well.
- 04
Production
We shoot it, whether that means a lean location day or a larger crew and full production.
- 05
Post + delivery
Editing, color, sound, graphics, captions and the versions needed for the places the video will live.
The difference
I come to video from marketing, not just production.
I’ve spent decades working across marketing, brand, product, education and business.
That means I don’t need to be handed a perfectly finished creative brief before I can start.
I can help figure out the message, shape the concept, write the script and then carry that thinking all the way through production.
The strategy and the execution don’t get handed off to different people.
Selected video work
A few things I’ve made.
dotFIT
Campaign and digital video including concept development, on-camera direction, production and post.
Rebel Labs / Run Right with Carl Lewis
Programming, scriptwriting, subject-matter expertise and on-set direction.
Crunch Fitness
National personal training sales education developed for one of the country’s largest fitness brands.
IHRSA
Customer service and retention education produced for the global fitness industry association.
14-episode kids series
Created and produced independently and distributed internationally to more than 150 countries.
230+ episodes and counting
Audio and video podcast production, including an original 15-episode series developed for a fitness industry recruiting company.
FAQ
A few things people usually want to know.
Do you handle the concept and script, or just the shoot?
Rick can handle the project from the initial brief through concept development, scripting, production, and post. The goal and audience help shape the video before the camera ever comes out.
What kinds of video do you produce?
Projects include brand and campaign video, product launches, education and training, interviews, testimonials, podcasts, series, and social content. Rick has produced work for fitness, wellness, consumer products, education, and other brands.
Can you scale the production to the project?
Yes. Some projects need a lean crew and a straightforward setup; others need a larger production team, specialized equipment, studio space, or more extensive pre-production. The production is built around the idea rather than forcing every project into the same package.
Can you work with our existing agency or marketing team?
Yes. Rick can lead the video project or work alongside an internal marketing team, agency, subject-matter experts, or other creative partners.
Do you also produce educational and training video?
Yes. Rick has spent years building both curriculum and video, including certification and training programs used by fitness professionals and organizations. That combination is especially useful when the video has to teach something clearly, not just look good.
Start a project
Need a video? Tell me what you’re trying to make.
Send me a little about the project, what you’re hoping to accomplish and where the video will be used. I’ll help you figure out what the production actually needs.