Marketing + creative strategy
Strategy first.
Then marketing that actually gets built.
Clarify the positioning. Sharpen the message. Decide what’s worth making — then turn it into websites, campaigns, video, and content.
The philosophy
Most marketing problems start with a clarity problem.
Positioning gets fuzzy. Messaging drifts. Content gets created without a clear direction.
I work with brands to clarify what they stand for, who they’re trying to reach, and what that audience needs to hear.
Then we turn that thinking into marketing that actually gets made — campaigns, websites, video, content, and the systems around them.
The goal is not strategy for strategy’s sake.
It’s clarity that helps the business make better decisions and gives the creative work something solid to build from.
What you get
Clear decisions you can build on.
Positioning
Where you fit, who you’re for, what makes you different, and how to say it in a way your team can actually use.
Messaging
The core message, the proof behind it, and how it flexes across audiences, channels, and offers.
Campaign + content concepts
Ideas worth making, with a clear reason for why they should exist and what they need to accomplish.
Creative direction
Tone, visual direction, and practical guardrails so the work feels connected instead of pieced together.
A practical marketing plan
A simple plan that connects audience, message, offer, channels, content, and next steps.
A path to execution
The strategy can be handed to your team ready to run, or carried through into websites, video, campaigns, curriculum, and content.
How it works
One framework underneath all of it.
The work starts with discovery: the customer, the problem, the competition, and what makes the business different.
Then we move into expression: the positioning, the message, the offer, and the content or creative that carries it.
The framework gives us a consistent way to get from “we know a lot” to “we know what to say and make.”
The point is not to overcomplicate the strategy.
It’s to make the next decisions clearer.
The difference
Strategy and execution stay connected.
I don’t treat strategy as a separate phase that gets handed off and forgotten.
The positioning and messaging should shape what gets built next — the website, the campaign, the video, the content, or the training.
That’s why I work across both sides.
I can help define the thinking, then stay close enough to the execution to make sure the idea survives contact with the real work.
Selected strategy work
Strategy that turned into real work.
Scosche
Category strategy for the health and fitness line during the early years of wearables, including the rebrand of a heart-rate armband into Rhythm.
The product combined biometric tracking with iPhone audio control, and Rick represented the category on CES panels in 2012 and 2013.
Project Y
Repositioned the brand from founder-led to customer-led, then rebuilt the website and messaging around that shift.
bodybugg
Day-one team member on one of the first consumer wearables, working across the launch, The Biggest Loser era, and the early App Store years.
FitBiz Toolbox
A practical one-page marketing framework developed for fitness professionals and introduced through staff portals at 80+ gym brands.
The framework helped turn marketing theory into a repeatable process people could actually use.
FAQ
A few things people usually want to know.
What does a marketing strategy project actually include?
It can include positioning, messaging, audience definition, campaign and content concepts, creative direction, and a practical marketing plan. Rick Wenner can hand the strategy to your team or stay involved to turn it into websites, video, campaigns, curriculum, and content.
Do you only develop the strategy, or can you execute it too?
Both. Rick works across strategy and execution, so the same thinking that shapes the positioning and message can carry through into the work that gets built.
Do you work only with fitness companies?
No. Fitness and wellness are deep areas of experience, but Rick has also worked across consumer products, men’s health, education, technology, and other businesses that need clearer positioning, messaging, and creative direction.
Can you work with our existing marketing or creative team?
Yes. Rick can lead the strategic work, collaborate with an internal team or agency, or stay involved as a creative partner while your team handles execution.
When should we bring you into a project?
The earlier the better when positioning, messaging, or the overall direction still needs to be shaped. Rick can also step into an existing project when the business needs a clearer message or a stronger connection between the strategy and the work being produced.
Start here
Need clarity before you build? Start there.
Tell me what you’re trying to move forward, who you’re trying to reach, and what’s already in motion. I’ll help you figure out the clearest next step.