Why Lowering Your Price Is Almost Always the Wrong Answer
What to do when price keeps coming up in sales conversations.
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Start Before You’re Ready. Refuse to Quit Once You’re In.
A hike, a dance competition, and why starting matters more than being ready.
Start Before You’re Ready. Refuse to Quit Once You’re In. Read More »
You’ve Been Talking About the Wrong Thing Your Entire Business Life
A street performer’s lesson on what customers actually pay for.
You’ve Been Talking About the Wrong Thing Your Entire Business Life Read More »
Why Getting Better at What You Do Won’t Get You More Clients
Why improving the work doesn’t automatically bring in more clients.
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Your Marketing Isn’t Working Because You’re Not Saying Anything That Matters
Consistency and polish only help when there’s real value behind the message.
Your Marketing Isn’t Working Because You’re Not Saying Anything That Matters Read More »