Category positioning done wrong (and how we fixed it)
How a heart rate monitor marketed as a calorie tracker found its real category.
Category positioning done wrong (and how we fixed it) Read More »
Marketing
Why Lowering Your Price Is Almost Always the Wrong Answer
What to do when price keeps coming up in sales conversations.
Why Lowering Your Price Is Almost Always the Wrong Answer Read More »
Why the Best Email We Ever Sent Had Nothing to Do With Copywriting
A 76% open rate from an email about a product that had been on the shelf for years.
Why the Best Email We Ever Sent Had Nothing to Do With Copywriting Read More »