We had a heart rate monitor. The marketing said calorie tracker. I’d spent years inside the wearables category before I ever walked into Scosche. So I knew a bit about the category positioning for various wearables. I was there on day one of bodybugg, one of the first consumer devices that tracked your body around […]
Category positioning done wrong (and how we fixed it) Read More »
You are not closing enough deals. The price keeps coming up. Prospects hesitate. Conversations stall. And the obvious solution feels like it is right there — just lower the number and the resistance goes away. Do not. Here is what is actually happening when someone objects to your price. And why dropping it almost always
Why Lowering Your Price Is Almost Always the Wrong Answer Read More »
Last Friday we sent an email about glutamine. Not a launch. Not a promotion. Not a sale. Just an email about a product we have sold for years. 76% open rate. 3x sales on the day it went out. 2x average sales for the three days after. I want to tell you exactly why that
Why the Best Email We Ever Sent Had Nothing to Do With Copywriting Read More »
